Smart Calls-To-Action (CTAs) and A/B Testing with HubSpot

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HubSpot provides powerful tools you can use to optimize the performance of your CTAs. In particular, there are Smart CTAs which can help you convert more visitors by getting the right message to the right people. In addition, HubSpot enables you to run A/B tests with multiple variants of your CTA to help measure the effectiveness of different designs and text. A/B testing is also referred to as [...]
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SaaS Lead Generation Strategies That Work

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Lead generation is the lifeblood of most SaaS businesses. And there’s no shortage of lead generation strategies out there being promoted as ways to grow your SaaS company. The problem is, they don’t all help. In fact, some of them can actually harm your business. Not all leads are good for your business, so you need to focus on strategies that bring in the right kind of leads. Leads that will [...]
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