Marketing Automation Software: Getting Started with HubSpot Marketing Hub, CRM + CMS quickly!

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When implementing marketing automation, you need to select a software platform that can be rolled out quickly. Your employees may resist the change, as their day-to-day activities will pivot and learning new software is disruptive to an already established routine. Your team will need to acclimate to the new software quickly to avoid downtime, and choosing a marketing automation software that is [...]
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Smart Calls-To-Action (CTAs) and A/B Testing with HubSpot

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HubSpot provides powerful tools you can use to optimize the performance of your CTAs. In particular, there are Smart CTAs which can help you convert more visitors by getting the right message to the right people. In addition, HubSpot enables you to run A/B tests with multiple variants of your CTA to help measure the effectiveness of different designs and text. A/B testing is also referred to as [...]
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How to Create an Awesome LinkedIn Business Page

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One of our most frequently asked questions by clients who are looking to ramp-up their social media presence, is “What can I do to make my company LinkedIn page look better?” In today’s world, how you present yourself online is a major factor in acquiring new business. Most people are quick to google your company and with everyone’s busy schedules, having a weak profile that doesn’t differentiate [...]
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How to Choose the Right Agency for Your Technical Business

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Choosing the right marketing agency can be a daunting task, especially so if your business is highly technical or specialized. Many times your employees are spread thin or don’t have marketing expertise, and you need outside help to design and execute a marketing strategy. For example, outsourcing content production (e.g., writing, website design, video production, social media) can be extremely [...]
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Social Media Management using HubSpot's Social Tool

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Whether you’re a social media manager for your firm or an agency managing multiple accounts for a variety of clients, having a centralized administration tool can be a real game-changer. Managing multiple social media accounts can be a large task for anyone. Creating, managing and publishing your posts requires extreme attention to detail. No one wants a typo shared instantly with their company’s [...]
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How to Publish a Killer Technical Blog

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Technical buyers want to read blog posts with useful technical knowledge that can help them in their work. The information you provide in such a blog needs to not only be accurate but also written in a style that appeals to a technologist’s persona. It can feel like you need to be an expert to write blog posts that attract technical buyers to your website. This isn’t necessarily true. If you have [...]
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Lead Nurturing with HubSpot

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Lead nurturing is a process that companies use to interact with their prospective customers, providing helpful and educational content to them as they progress along the buyer’s journey. Rather than directly selling your product or service, your goal is to educate and help your leads. By providing them with useful information, you will develop a relationship and gain their trust. Because you have [...]
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How To Create Technical Content that Drives Website Traffic

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One of the best ways to attract buyers in technical fields to your website is to publish technical content on topics relevant to them. Useful and well written content will rank high in search engine results, so your prospective customers will click through to your website. From there, you can begin introducing these technical buyers to your brand, while providing them with the information they [...]
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Why Your Customers Are Your Best Marketers

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No matter how great your marketing is, what your customers say about your company has a bigger impact. The difference today is that your customers are talking with your prospects on the Internet. As a marketer, you can create more trust with your prospects by listening to those conversations and incorporating customers into your marketing strategy.
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5 Reasons HubSpot's Marketing Hub is an All-In-One Solution for Your Marketing Team

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Selecting technology to support your marketing operations can be a daunting prospect. Whether you’re a seasoned digital marketer who’s up-to-date on the latest trends, a total newbie looking to dip your toes in, or somewhere in between, the tips, tools, and tricks of inbound marketing seem to change whenever you’re not looking. Search algorithms get updated, new tools come onto the market, new [...]
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