Marketing Automation Software: Getting Started with HubSpot Marketing Hub, CRM + CMS quickly!

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When implementing marketing automation, you need to select a software platform that can be rolled out quickly. Your employees may resist the change, as their day-to-day activities will pivot and learning new software is disruptive to an already established routine. Your team will need to acclimate to the new software quickly to avoid downtime, and choosing a marketing automation software that is [...]
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How to Create and Analyze CTAs (Calls-to-Action) using HubSpot

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The call-to-action (CTA) turns great content into an effective lead generation mechanism. Well written, unique, and interesting content generates traffic. Then, the CTA converts some percentage of that traffic into leads. HubSpot provides powerful tools for building and managing CTAs as a fundamental building block of your inbound marketing strategy. In this post, we’ll walk you through how to [...]
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How to Choose the Right Agency for Your Technical Business

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Choosing the right marketing agency can be a daunting task, especially so if your business is highly technical or specialized. Many times your employees are spread thin or don’t have marketing expertise, and you need outside help to design and execute a marketing strategy. For example, outsourcing content production (e.g., writing, website design, video production, social media) can be extremely [...]
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Handling Root Domains for HubSpot Hosted Websites

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When you host your website with Hubspot, typically you use the “www” subdomain. So the address for your website is “www.mysite.com”. But, what if you want to use the root domain - “mysite.com”? After all, it is pretty common these days for companies to host their websites on the root domain and dispense with the “www”. Companies like Twitter, Slack, TechCrunch, Slate, and many others, host [...]
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Social Media Management using HubSpot's Social Tool

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Whether you’re a social media manager for your firm or an agency managing multiple accounts for a variety of clients, having a centralized administration tool can be a real game-changer. Managing multiple social media accounts can be a large task for anyone. Creating, managing and publishing your posts requires extreme attention to detail. No one wants a typo shared instantly with their company’s [...]
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How to Create Blog Notification Emails in HubSpot

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Blogging is an essential component of any successful inbound marketing strategy. Your blog is an effective way to attract new visitors who wouldn't have normally landed on your site organically, nurture new or existing customers and introduce your brand to new prospects. It’s important to have consistent content that offers value to your visitor. One of the ways you can help your posts reach the [...]
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Why You Should Create Landing Pages in HubSpot

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What is a Landing Page?  In the world of digital marketing, a landing page is best described as a standalone webpage that’s used for conversion. For example, you may want to obtain a prospective customer’s email address or sign them up for a free trial or demo. You may even want that prospect to make a modest credit card purchase like for a book or online course. A good landing page is highly [...]
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Creating Marketing Emails with HubSpot

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Email remains one of the most effective digital marketing techniques available. Email helps you build relationships with your leads and nurture them through the buyer’s journey towards a sale. When a prospect shares their email address, they are expecting useful information in return-- email is how you supply that information. For this reason, it’s important that you treat email with care, never [...]
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How to Publish a Killer Technical Blog

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Technical buyers want to read blog posts with useful technical knowledge that can help them in their work. The information you provide in such a blog needs to not only be accurate but also written in a style that appeals to a technologist’s persona. It can feel like you need to be an expert to write blog posts that attract technical buyers to your website. This isn’t necessarily true. If you have [...]
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Lead Nurturing with HubSpot

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Lead nurturing is a process that companies use to interact with their prospective customers, providing helpful and educational content to them as they progress along the buyer’s journey. Rather than directly selling your product or service, your goal is to educate and help your leads. By providing them with useful information, you will develop a relationship and gain their trust. Because you have [...]
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