Smart Calls-To-Action (CTAs) and A/B Testing with HubSpot

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HubSpot provides powerful tools you can use to optimize the performance of your CTAs. In particular, there are Smart CTAs which can help you convert more visitors by getting the right message to the right people. In addition, HubSpot enables you to run A/B tests with multiple variants of your CTA to help measure the effectiveness of different designs and text. A/B testing is also referred to as [...]
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How to Create and Analyze CTAs (Calls-to-Action) using HubSpot

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The call-to-action (CTA) turns great content into an effective lead generation mechanism. Well written, unique, and interesting content generates traffic. Then, the CTA converts some percentage of that traffic into leads. HubSpot provides powerful tools for building and managing CTAs as a fundamental building block of your inbound marketing strategy. In this post, we’ll walk you through how to [...]
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