Hiring an agency to manage Bing Ads campaigns can be a smart decision. It saves you time, lets you focus on your core business, and leverages outside expertise.

How should you set up a new AdWords campaign? That's a great question. But there is an even better one. How should our company structure our portfolio of AdWords campaigns? The second question is better because almost no company has a single AdWords campaign. Instead, we meet our advertising need using a collection of campaigns, tailored to achieve specific objectives, and allowing the [...]

What's the most effective way to structure your ad groups within an AdWords campaign? What factors should you consider when organizing your AdWords campaigns into ad groups? What best practices can we learn from the AdWords pros? Properly structured ad groups can make or break your AdWords campaigns. They are the key to achieving the three most important PPC goals: Targeting the Right Ads at the [...]

When you hire an agency to manage AdWords campaigns for your business, you will need to give them access to your AdWords account, so that they can create, edit, and track campaigns for you. Furthermore, when the client relationship ends, you should remove that agency's access to your account.