What is a Landing Page?  In the world of digital marketing, a landing page is best described as a standalone webpage that’s used for conversion. For example, you may want to obtain a prospective customer’s email address or sign them up for a free trial or demo. You may even want that prospect to make a modest credit card purchase like for a book or online course. A good landing page is highly [...]

Email remains one of the most effective digital marketing techniques available. Email helps you build relationships with your leads and nurture them through the buyer’s journey towards a sale. When a prospect shares their email address, they are expecting useful information in return-- email is how you supply that information. For this reason, it’s important that you treat email with care, never [...]

Technical buyers want to read blog posts with useful technical knowledge that can help them in their work. The information you provide in such a blog needs to not only be accurate but also written in a style that appeals to a technologist’s persona. It can feel like you need to be an expert to write blog posts that attract technical buyers to your website. This isn’t necessarily true. If you have [...]

Lead nurturing is a process that companies use to interact with their prospective customers, providing helpful and educational content to them as they progress along the buyer’s journey. Rather than directly selling your product or service, your goal is to educate and help your leads. By providing them with useful information, you will develop a relationship and gain their trust. Because you have [...]

One of the best ways to attract buyers in technical fields to your website is to publish technical content on topics relevant to them. Useful and well written content will rank high in search engine results, so your prospective customers will click through to your website. From there, you can begin introducing these technical buyers to your brand, while providing them with the information they [...]

No matter how great your marketing is, what your customers say about your company has a bigger impact. The difference today is that your customers are talking with your prospects on the Internet. As a marketer, you can create more trust with your prospects by listening to those conversations and incorporating customers into your marketing strategy.

Selecting technology to support your marketing operations can be a daunting prospect. Whether you’re a seasoned digital marketer who’s up-to-date on the latest trends, a total newbie looking to dip your toes in, or somewhere in between, the tips, tools, and tricks of inbound marketing seem to change whenever you’re not looking. Search algorithms get updated, new tools come onto the market, new [...]

Lead generation is the lifeblood of most SaaS businesses. And there’s no shortage of lead generation strategies out there being promoted as ways to grow your SaaS company. The problem is, they don’t all help. In fact, some of them can actually harm your business. Not all leads are good for your business, so you need to focus on strategies that bring in the right kind of leads. Leads that will [...]

Hiring an agency to manage Bing Ads campaigns can be a smart decision. It saves you time, lets you focus on your core business, and leverages outside expertise.

How should you set up a new AdWords campaign? That's a great question. But there is an even better one. How should our company structure our portfolio of AdWords campaigns? The second question is better because almost no company has a single AdWords campaign. Instead, we meet our advertising need using a collection of campaigns, tailored to achieve specific objectives, and allowing the [...]