One of the best ways to attract buyers in technical fields to your website is to publish technical content on topics relevant to them. Useful and well written content will rank high in search engine results, so your prospective customers will click through to your website. From there, you can begin introducing these technical buyers to your brand, while providing them with the information they [...]

No matter how great your marketing is, what your customers say about your company has a bigger impact. The difference today is that your customers are talking with your prospects on the Internet. As a marketer, you can create more trust with your prospects by listening to those conversations and incorporating customers into your marketing strategy.

Selecting technology to support your marketing operations can be a daunting prospect. Whether you’re a seasoned digital marketer who’s up-to-date on the latest trends, a total newbie looking to dip your toes in, or somewhere in between, the tips, tools, and tricks of inbound marketing seem to change whenever you’re not looking. Search algorithms get updated, new tools come onto the market, new [...]

Lead generation is the lifeblood of most SaaS businesses. And there’s no shortage of lead generation strategies out there being promoted as ways to grow your SaaS company. The problem is, they don’t all help. In fact, some of them can actually harm your business. Not all leads are good for your business, so you need to focus on strategies that bring in the right kind of leads. Leads that will [...]

Hiring an agency to manage Bing Ads campaigns can be a smart decision. It saves you time, lets you focus on your core business, and leverages outside expertise.

How should you set up a new AdWords campaign? That's a great question. But there is an even better one. How should our company structure our portfolio of AdWords campaigns? The second question is better because almost no company has a single AdWords campaign. Instead, we meet our advertising need using a collection of campaigns, tailored to achieve specific objectives, and allowing the [...]

What's the most effective way to structure your ad groups within an AdWords campaign? What factors should you consider when organizing your AdWords campaigns into ad groups? What best practices can we learn from the AdWords pros? Properly structured ad groups can make or break your AdWords campaigns. They are the key to achieving the three most important PPC goals: Targeting the Right Ads at the [...]

When you hire an agency to manage AdWords campaigns for your business, you will need to give them access to your AdWords account, so that they can create, edit, and track campaigns for you. Furthermore, when the client relationship ends, you should remove that agency's access to your account.