The Rare Karma Team

Recent Posts

Automating your Email Campaigns with HubSpot

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Despite all the new channels available to digital marketers, email marketing remains the most effective way to reach your target audience. To be a successful digital marketer, it is essential to master email marketing. To a large extent, mastering email marketing means sending email to people only at the right times and only with content that is relevant. Long gone are the days when you could [...]
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Marketing Automation Software: Getting Started with HubSpot Marketing Hub, CRM + CMS quickly!

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When implementing marketing automation, you need to select a software platform that can be rolled out quickly. Your employees may resist the change, as their day-to-day activities will pivot and learning new software is disruptive to an already established routine. Your team will need to acclimate to the new software quickly to avoid downtime, and choosing a marketing automation software that is [...]
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Bouncing Back from a Social Media Flop

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No one is immune to a social media blunder, not even the President of the United States. Nowadays, most companies actively use social media, and with that comes misinterpretations, typos, uploading the wrong photo or link and other embarrassing blunders. As we all know, screenshots mean your mistakes can live forever on the internet, so simply deleting your post isn’t enough to bounce back from [...]
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Smart Calls-To-Action (CTAs) and A/B Testing with HubSpot

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HubSpot provides powerful tools you can use to optimize the performance of your CTAs. In particular, there are Smart CTAs which can help you convert more visitors by getting the right message to the right people. In addition, HubSpot enables you to run A/B tests with multiple variants of your CTA to help measure the effectiveness of different designs and text. A/B testing is also referred to as [...]
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How to Create and Analyze CTAs (Calls-to-Action) using HubSpot

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The call-to-action (CTA) turns great content into an effective lead generation mechanism. Well written, unique, and interesting content generates traffic. Then, the CTA converts some percentage of that traffic into leads. HubSpot provides powerful tools for building and managing CTAs as a fundamental building block of your inbound marketing strategy. In this post, we’ll walk you through how to [...]
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How to Create an Awesome LinkedIn Business Page

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One of our most frequently asked questions by clients who are looking to ramp-up their social media presence, is “What can I do to make my company LinkedIn page look better?” In today’s world, how you present yourself online is a major factor in acquiring new business. Most people are quick to google your company and with everyone’s busy schedules, having a weak profile that doesn’t differentiate [...]
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How to Choose the Right Agency for Your Technical Business

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Choosing the right marketing agency can be a daunting task, especially so if your business is highly technical or specialized. Many times your employees are spread thin or don’t have marketing expertise, and you need outside help to design and execute a marketing strategy. For example, outsourcing content production (e.g., writing, website design, video production, social media) can be extremely [...]
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Handling Root Domains for HubSpot Hosted Websites

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When you host your website with Hubspot, typically you use the “www” subdomain. So the address for your website is “www.mysite.com”. But, what if you want to use the root domain - “mysite.com”? After all, it is pretty common these days for companies to host their websites on the root domain and dispense with the “www”. Companies like Twitter, Slack, TechCrunch, Slate, and many others, host [...]
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Social Media Management using HubSpot's Social Tool

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Whether you’re a social media manager for your firm or an agency managing multiple accounts for a variety of clients, having a centralized administration tool can be a real game-changer. Managing multiple social media accounts can be a large task for anyone. Creating, managing and publishing your posts requires extreme attention to detail. No one wants a typo shared instantly with their company’s [...]
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How to Publish a Killer Technical Blog

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Technical buyers want to read blog posts with useful technical knowledge that can help them in their work. The information you provide in such a blog needs to not only be accurate but also written in a style that appeals to a technologist’s persona. It can feel like you need to be an expert to write blog posts that attract technical buyers to your website. This isn’t necessarily true. If you have [...]
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