Selecting technology to support your marketing operations can be a daunting prospect. Whether you’re a seasoned digital marketer who’s up-to-date on the latest trends, a total newbie looking to dip your toes in, or somewhere in between, the tips, tools, and tricks of inbound marketing seem to change whenever you’re not looking. Search algorithms get updated, new tools come onto the market, new strategies develop -- it’s easy to feel left behind. You can search for help online, but there’s so much content out there that it’s hard to sort though. What are the best strategies? Should you keep doing what you’re doing, or completely change it up? What works for others in your industry, and will it also work for you? And what about price, features, compatibility, scalability? Finding the right marketing automation tools for your business can easily become overwhelming.
For this reason, many marketers nowadays look for an “all-in-one” solution-- a tool that does it all. They want a single platform on which to run all their digital marketing programs, from blogging, to social media, to landing pages, drip campaigns, and PPC. By bringing all of their digital marketing activities under one platform, it’s much easier to integrate every task and work seamlessly.
If you, like many others, decide that your business would benefit from a all-in-one platform, there are several that claim to be comprehensive. It’s a good idea to try different solutions to start with. You want software that’s going to work for you, not software that makes your life more difficult with esoteric features or poorly integrated tools. You want software that’s actually comprehensive, not just email marketing or contact management software with a few add-ons. And you want software that really helps you do great marketing, not software that merely aggregates data and helps automate some of your daily tasks. Many marketers who are looking for such a tool turn to HubSpot’s Marketing Hub.
Marketing Hub from HubSpot is a platform launched in 2006 to help marketers pivot from the traditional outbound style of marketing to inbound techniques that are more effective in the digital age. Since then, HubSpot has been continually updated to keep pace with digital marketing trends and changes in focus, and to add new tools as necessary to deliver a complete digital marketing platform. Marketing Hub is simple to learn, scales with your business and is affordable to organizations of all sizes with offerings at multiple price points. Here are five reasons why Marketing Hub may be the all-in-one solution you’re looking for:
#1 HubSpot Marketing Hub is a comprehensive marketing tool.
Many products claim to be full-featured solutions, but HubSpot Marketing Hub is the real deal. A single, consistent, user interface provides access to an integrated suite of technology supporting a huge set of features, including:
- Lead generation
- Landing pages
- Contact management
- Contact and company insights
- Lead tracking, nurturing, and scoring
- Facebook & Instagram lead ads
- Live chat
- Conversational bots
- Goal-based nurturing
- Salesforce integration
- Email marketing
- Email publishing templates
- Conversations inbox
- Team email
- Website building
- Mobile optimization
- Standard SSL certificate
- Smart content
- Content marketing
- Blog publishing and subscriptions
- Social media publishing
- SEO & content strategy
- Video hosting & management
- Marketing automation
- Drip campaigns
- Campaign management
- Reporting and analytics
- Attribution reporting
- A/B testing
- Dashboards and custom reports
With everything you need for inbound in a single marketing solution, HubSpot is a strong foundation on which you can build as your company grows. As you learn new skills and your marketing becomes more complex, you can use the tools that are already in HubSpot instead of struggling to get several independent tools to work together. For example, if you’re currently focused on gathering a readership for your blog, but looking to expand into email marketing in the future, HubSpot’s email marketing tool is already in your tool-set and integrated with the contact information that you’ve gathered blogging. And if you’re already ready to apply sophisticated marketing strategies, using many of the solutions HubSpot offers, HubSpot will integrate all of the work you’re doing. If you’ve got a database of lead information from several lead generation efforts, HubSpot automatically will integrate that information with your lead nurturing and lead targeting efforts and centralize the data you collect across metrics for all of your marketing efforts.
#2 HubSpot Marketing Hub helps you market efficiently.
HubSpot’s comprehensive solution eliminates much of the routine work that used to consume the time of marketers, such as data entry and database management, manual tracking of metrics, and sending email campaign messages. HubSpot performs most of the grunt work by connecting important information everywhere it’s needed and establishing hands-off workflows.
In HubSpot, workflows are used to automate marketing tasks. When visitors convert into leads on one of your landing pages, their contact information is saved to a central database that is updated with data from each interaction, making it easy for you to track a contact moving through the buyer’s journey. You can schedule emails and social posts ahead of time with HubSpot’s social media tool, and design an entire drip campaign to operate hands-off. HubSpot helps you link all of your inbound content to improve your search ranking and makes it easy to design visually stunning websites, landing pages, emails, and CTAs without being a tech wizard. And since HubSpot collects data on relevant metrics from every interaction during the buyer’s journey, you are able to demonstrate the ROI of your campaigns. By centralizing information and providing you with straightforward and powerful tools, HubSpot’s Marketing Hub takes a lot of the headache out of creating and monitoring digital campaigns.
#3 HubSpot Marketing Hub enables personalization across all tools.
Personalizing your content makes it far more relevant to your audience. Personalization is critical to effective digital marketing, but can be very time-consuming to implement. HubSpot eases this burden by incorporating personalization features throughout Marketing Hub.
For example, Hubspot gives your marketing team the ability to embed Smart Content into your website, emails, CTAs, and other marketing content. Smart Content can be tailored to your prospects (even if they’re anonymous) based on a wide variety of parameters, including where they are in the buyer’s journey, their device, their referral source if they’re a repeat customer, and other metrics. If you’ve recently seen more click throughs to a landing page from mobile users, you can use Smart Content to create a mobile-optimized version of that landing page and set it to display to all mobile traffic. You can implement Smart Content within the same tool that you originally created the landing page, efficiently optimizing for mobile.
With HubSpot, you can quickly design effective content and offers that are relevant to the visitors’ interests. And it works: personalized content has been shown to perform 212% better than generic content!
#4 HubSpot supports you at every step.
HubSpot’s support for your marketing efforts doesn't end at Marketing Hub software. They also provide a comprehensive learning center to continue your digital marketing education. Their customer service is always available via live chat, email, or phone if you’re stuck.
Some of their tools even include as-you-type suggestions maximizing performance. For example, if you’re having trouble optimizing blog content for search, HubSpot will provide you with on-page SEO advice as you type. Their tools for webpage building, email marketing, and other features requiring design come with a library of templates to get you started if you’re not a design wiz (though they also allow you to create your own pages if you are!). HubSpot has its own resource library (including blog posts, ebooks, webinars, and other helpful content) to help you learn both digital marketing best practices and how to get the most out of their own tools.
Finally, HubSpot offers the HubSpot Academy: a massive, easy-to-use learning center with classes and certifications for all things digital marketing, presented simply but comprehensively for both new trends and fundamentals. If you need to build eye-catching graphics for a new pillar page, but are a Photoshop novice, you could take the Graphic Design course in the Academy to learn not only the basics, but how to put graphic design best practices to marketing use. HubSpot isn’t just a marketing tool-- it’s a complete support system for you to improve as a digital marketer.
#5 HubSpot integrates with tools you're already using.
I know what you’re thinking-- Marketing Hub sounds great, but is it really an all-in-one marketing tool? Can it really give me everything I need to manage our marketing campaigns? What about creating webinars? Video? What if I’m already using some other tools, and I don’t want to import all their data into HubSpot?
HubSpot has you covered with HubSpot Connect: over 200 integrations with partners in the digital marketing space enabling you to move data in and out of Marketing Hub. HubSpot partners with Salesforce, MailChimp, Slack, Wordpress, GoToWebinar, and many other companies to create powerful integrations that compliment HubSpot’s tools and services. For example, you can link Salesforce to HubSpot to synchronize your lead nurturing efforts, easily transfer lead information to your sales team, and generate more accurate reports. If you’ve already got a blog in Wordpress, you can link it to your HubSpot blogging tools. HubSpot can send you messages in Slack whenever you get new form submissions. And HubSpot regularly creates new partnerships with software companies to integrate more tools into their platform. HubSpot’s Marketing Hub not only provides you with its own dynamic toolset; it connects you to most other popular marketing tools you might need.
In the fast-paced, ever-evolving world of digital marketing, you want marketing technology that makes your life easier, not harder. You want an all-in-one platform that meets your needs now and provides room to grow as you scale up. HubSpot’s Marketing Hub gives you that and more by managing all of your marketing processes on one easy-to-use platform that is constantly improving. Marketing Hub doesn’t just provide marketing automation and a blog platform. It automates, designs, supports, customizes, integrates and teaches, offloading your grunt work, so you can focus on marketing.